A division 1 track and field and cross country program, needed to spread awareness.
ROLE: Design, Creative Direction
CLIENT: University of Maryland Baltimore County Athletics
The Concept
Creating something attention-grabbing was a no-brainer but it was also essential to ensure that every graphic put the athletes in the spotlight while reflecting UMBC's gritty nature.
With the success received from creating my team's social media graphics, I was asked to design a planner for all student-athletes at UMBC. Loved by all, my designs gave encouragement and excitement to athletes who finally felt heard and seen.
Photo courtesy of UMBC Swim and Dive Team.
