Fries are the one food people assume they have permission to steal. “Just one” always turns into half your box. With fries under attack, Burger King launches a Fry Insurance, an add-on that gives you a backup fry for when someone strikes. To fight the “Let Me Get a Fry Epidemic,” they create a campaign declaring National Fry Theft Awareness Week: fry bodyguards, decoy containers, over-the-top PSAs. All to protect what matters most: your fries.
ROLE: Designer, Art Direction
CLIENT: Burger King
NOTE: Spec work created through
The ONE School program.
CLIENT: Burger King
NOTE: Spec work created through
The ONE School program.
Select Burger King locations will honor National Fry Theft Awareness Week by creating an experiential component with fry bodyguards on sight.
