The Opportunity
Come up with a new product and a headline grabbing way to launch it.
The Insight
Fries are the one food people assume they have permission to steal. “Just one” almost always turns into half your box, if not the whole thing.
The Idea
With fries under constant attack, Burger King introduces Fry Insurance™, the world's first fry carton with a hidden backup stash built around one universal truth: "Just one" never stays just one.
The Launch
Burger King officially declares the first ever National Fry Theft Awareness Week, launching Fry Insurance™ with a nationwide campaign treating fry theft like the national crisis it's always been.
ROLE: Designer, Art Direction
CLIENT: Burger King
NOTE: Spec work created through
The ONE School program.
CLIENT: Burger King
NOTE: Spec work created through
The ONE School program.
