Founded by Jameer Robinson, Coffee Sunday is more than an event, it’s a movement. Inspired by the communal coffee traditions of Ethiopia and the western Arabian Peninsula, it brings together BIPOC and queer communities to explore wellness through connection, creativity, and coffee. At its heart, Coffee Sunday creates a sense of home where ritual, creativity, and community meet.
ROLE: Design, Art Direction
PHOTOGRAPHY: Jameer Robinson
CLIENT: Coffee Sunday
CLIENT: Coffee Sunday
Designing the identity meant capturing the spirit of the gathering itself. Coffee Sunday shifts between quiet ritual and vibrant celebration, moments of reflection alongside bursts of energy and connection. The visual system needed to hold all of these moods while honoring the cultural traditions that inspire the event.
The concept draws from the natural movement found in coffee. Steam rises and gathers, cream swirls and blends, warmth lingers long after the cup is set down. These small gestures form a visual metaphor for Coffee Sunday as a space where people come together, conversations intertwine, and moments stretch beyond the event itself.
This idea takes shape through custom letterforms built around soft curves and fluid motion. The forms echo the movement of steam and swirling coffee, allowing the identity to feel expressive, welcoming, and alive while still acting as a cohesive visual language across the brand.
The color palette reflects the sensory world of the café. Green Bean and Matcha Foam introduce freshness and a connection to nature, while Espresso Roast and Latte bring warmth and depth drawn directly from the coffee ritual. Oat Milk softens the system with a creamy neutral that grounds the palette. Brighter tones introduce moments of energy and expression. Guava Cream adds softness and warmth, Seville carries the vibrancy of citrus, and Yuzu brings a sharp, refreshing brightness. A deep forest green, Earlé Green, acts as both a visual accent and a quiet tribute to Coffee Sunday’s founder. Together, the palette balances warmth, freshness, and vibrancy, mirroring the layered atmosphere of Coffee Sunday gatherings.
