Coffee Sunday is more than just an event; it's a movement. Rooted in the rich traditions of communal coffee gatherings from Ethiopia and the western Arabian Peninsula, it brings together the BIPOC and queer communities to explore wellness through connection, creativity, and, of course, coffee. Collaborating closely with founder Jameer Robinson, we developed a visual identity that honors these roots while introducing a refined aesthetic that resonates with the community. From the distinctive typographic wordmark to the earthy color palette, every element was designed to foster a sense of belonging and celebration.
ROLE: Design, Art Direction
PHOTOGRAPHY: Jameer Robinson
CLIENT: Coffee Sunday
CLIENT: Coffee Sunday
Let's Not Think About Monday
With the brand's visual identity in place, it was time to put it into action at Coffee Sunday’s inaugural event. This gathering celebrated relaxation, restoration, and positive vibes, featuring collaborations with local businesses and community members in Baltimore. The day kicked off with a short run highlighting nearby cafes, while those preferring a different approach to wellness could engage in various activities.
Attendees enjoyed a workshop led by local fashion entrepreneurs Jasmin Nessa Ali of Nessa the brand and Akia Jones of The Bmore Brand. Following the workshop, founder Jameer Robinson set the mood with a DJ set, allowing guests to unwind with snacks and a curated drink menu from Black Acres Roastery. The event wrapped up with a rejuvenating yoga session led by Vanessa Gomez of Flow in the City, concluding with a breath work exercise led by Elyse Preston to set intentions for the week ahead.
A standout feature of the event was the workshop, where I was tasked with creating additional graphics for tees and silk scarves, which participants could later hand-dye from coffee grounds. This portion of the project allowed for creative exploration, resulting in three unique graphics of varying sizes. The largest design showcased the main logo, creatively formed from the smoke of a coffee cup. A coffee stain graphic was inspired by the beautiful marks left by coffee cups, reminiscent of the latte art atop a well-crafted drink. Additionally, the brand's secondary mark was incorporated as the smallest graphic option, tying in the overall visual appeal of the event.
