The Opportunity
Create an audio experience that lets the world know
that Spotify is now the go-to destination for audiobooks.
that Spotify is now the go-to destination for audiobooks.
Insight
People don’t fall for stories because of the plot, they fall when it feels like the story’s speaking to them.
The Solution: Whispers Beyond the Spine
Spotify turns the city into a secret audio stage, dropping unexpected calls from characters you know and love. Creating a direct connection to Spotfiy users and street goers and giving them the chance to hear criptic messages that place them right at the center of the story.
ROLE: Design, Art Direction
CLIENT: Spotify
NOTE: Spec work created through The ONE School program.
CLIENT: Spotify
NOTE: Spec work created through The ONE School program.
Photo booths appear throughout city streets and even within the neighborhoods of your favorite characters. When users enter a geofenced area, Spotify sends an urgent notification. Following it leads them to a booth, where a personal message speaks directly to them, pulling them deeper into the story.
Digital Amplification
Not near a photo booth? Social ads extend the experience, allowing Spotify users to unlock a message digitally or be guided toward a physical activation nearby.
