UMES is a proud HBCU with deep roots, a rich story, and an immense breadth of opportunity. When we were asked to create an integrated campaign to elevate the brand, attract new students, and strengthen fundraising, I kept coming back to one thing: what makes UMES feel like home. The campaign became an invitation to see what’s possible here, from the opportunities an education can open up to the culture and community that make the experience its own. At the center of it all are the students: where they come from, what they dream about, and the futures they’re building. We brought that feeling to life through a warm, heartfelt film, then carried the story across outdoor, print, digital, and social.
ROLE: Concept Development, Art Direction, Campaign Design
CLIENT: University of Maryland Eastern Shore
AGENCY: TBC
CLIENT: University of Maryland Eastern Shore
AGENCY: TBC
The campaign’s look was rooted in the UMES logo, with its wings reimagined as a “window of opportunity” framing our photography. The rich burgundy palette wrapped everything in warmth, while authentic, community-driven imagery brought the spirit of UMES to life.
