UMES is a proud HBCU with deep roots and a rich story. When I helped create a campaign to elevate their brand, boost fundraising, and attract new students, the goal was to celebrate what makes UMES feel like home. The campaign is an invitation, a chance for people to see the possibilities waiting at this historic university and feel the close community that’s part of campus life. At the heart of it all is a genuine focus on students, their backgrounds, dreams, and the future they’re building. We brought this to life with a warm, heartfelt video and backed it up with outdoor, print, and digital ads to make sure the message reached the community far and wide.
ROLE: Design, Art Direction
CLIENT: University of Maryland Eastern Shore
AGENCY: TBC
CLIENT: University of Maryland Eastern Shore
AGENCY: TBC
The campaign’s look was rooted in the UMES logo, with its wings reimagined as a “window of opportunity” framing our photography. The rich burgundy palette wrapped everything in warmth, while authentic, community-driven imagery brought the spirit of UMES to life.
