In skate culture, a spot isn’t a spot until a skater says so. So we turned the most skateable city into a live leaderboard. Skaters hunted down GPS-tagged rails, ledges, and benches, claiming them by landing tricks. But stay sharp — anyone could steal your spot with something sicker.
ROLE: Designer, Art Direction
CLIENT: Vans
NOTE: Spec work created through
The ONE School program.
CLIENT: Vans
NOTE: Spec work created through
The ONE School program.
GPS trackers on skateable objects update the app in real time. nce a spot is skated, it’s marked as claimed on the map.
Wild OOH postings turn the streets into a live skate hunt. Bold spot silhouettes and teasing headlines spark curiosity, extending the leaderboard experience beyond the app.
